REA Group

James Eadie is a Senior Sales Manager at REA Group with over 15 years’ experience in property advertising, sales, and marketing for new developments. He has built a strong reputation for partnering with Australia’s leading developers, project marketers, and media agencies to deliver measurable results in an evolving digital landscape.

Over his career at REA Group, James has led the design and execution of data-driven advertising strategies that consistently achieve client objectives. His expertise spans digital campaign optimisation, analytics, and the creation of tailored marketing solutions that influence buyer, renter, and investor engagement at scale.

In recent years, James has spearheaded REA Group’s Build to Rent initiatives—driving product innovation, market engagement, and partnerships to support the growth of this rapidly emerging asset class in Australia. He continues to play a key role in shaping industry conversations and delivering solutions that connect property brands with their target audiences.